Mobile Advertising: What does an IDFA from Apple look like?

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As part of the iOS 14 update, Apple announced that users are able to block the IDFA identifier at the app level This is known as the

IDFA was introduced by Apple back in 2012, and Google came up with a similar solution for Android the following year IDFA usage is a subject of On the other hand, IDFA has a longer lifespan It does not change unless a user decides to change their phone setting In cookies, the span is automated, unlike

modern lottery co ltd IDFA is important in mobile advertising because it allows advertisers and app developers to target specific users with personalized ads By tracking user IDFA is a unique, random ID number assigned to every iOS device It's used to track user activity on iOS devices in