Apple, IDFA & the GDPR: What does this mean for advertisers?

Apple, IDFA & the GDPR: What does this mean for advertisers? idfa meaning If a user does not opt-in, the IDFA will not be available This means that it cannot be used for attribution purposes and that advertisers must instead use idfa meaning Definition: abbreviation IDFA is a persistent unique identifier assigned by Apple to individual devices like iPhones and iPads

idfa meaning Naturally, users across platforms and devices are primarily concerned about the transparency of tracking practices, meaning marketers will have

fantasy earth wind and fire meaning Advertisers loved the ability that IDFAs give them to accurately track users of iOS devices A particular iOS device being assigned a single IDFA means that if IDFA and GAID doesn't mean that measurability is non-existent on mobile now